Serie A launches brand new brand identity

By Nicklo | 27 February 2019 | 0 Comments new season is about to kick off, and the Serie A officially launched a brand new logo. At the same time, the partnership between Serie A and its sponsor, Telecom Italia (TIM), has entered a new phase.
Born out of the design of a brand logo in Serie A, the new logo emphasizes the letter "A", which is considered to be the most unique elem ent of Serie A from other famous league brands. 
The new logo is a younger image that includes the Italian flag color, the powerful gold, the familiar football field and the most important capital letter "A".
As the rest of the brand rebranding program, in addition to the Serie A league, the new season Cup Cup (Coppa Italia), the Italian Super Cup (Supercoppa) and the Italian Youth League (Primavera) have also updated the brand identity.
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